FEBRUARY 21, 2023


Rookie Me signs on as official community coach and player development partner.

AFL Barwon is pleased to announce a new major partnership agreement with leading sports technology and development company Rookie Me.

Rookie Me joins the AFL Barwon region as the Official Community Coach and Player Development Partner, which will provide a range of services and digital resources to league coaches, players and clubs.

This includes access to Rookie Me Coach Premium; an extensive library of training activities, sessions, tools and educational resources tailored for coaches at all levels of their careers. Clubs will also access Rookie Me Play – the new digital match day platform, to manage fair game time, player rotations and statistics for teams.

This partnership will bring a range of exciting new opportunities and benefits to players, with school holiday football clinics to take place throughout 2023.

"We are excited to announce our partnership with AFL Barwon and join forces to support the growth and development of football in the region,” expressed Adham Dimachki, CEO of Rookie Me.

Through its wide range of innovative products, Rookie Me provides new opportunities for athletes, coaches and sporting professionals at all stages of their careers. The Rookie Me approach to sports, empowers individuals and the wider sporting community to be the best they can be, through education development and industry-leading sports technology.

AFL Barwon Regional General Manager, Edward Wilson, said “The partnership with Rookie Me for AFL Barwon will provide an unprecedented standard of coach and player development opportunities for all Clubs”.

“As an official Coach and Player Development Partner of the AFL, we're excited that Rookie Me can deliver their professional suite of programs and services for the benefit of our community“.