Australian Rules Football

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Our Products

Products and services for the sporting community

Providing the ultimate pathway in athlete growth and development for young Aussie rules athletes nationwide, through age-specific programs.
A news platform with a focus on sub-elite to elite, covering multiple sports – featuring articles, stats and profiles.
Coaching platform, hosting an extensive library of training activities, sessions, tools and educational resources, tailored for coaches at all levels of their career.
The web-based core of our ecosystem, providing a platform for teams and sports organisations to manage their entities and view and analyse reports.
Game-day platform for community sports to manage all game tasks including player rotations and statistics for teams and individual players.
Performance Testing events delivering unbiased and uniform verified data across multiple testing metrics, by accredited personnel.

Trusted by some of the largest sporting organisations

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A technology-first approach to sports

Rookie Me strives to provide tools and education to help clubs, teams, players and wider sporting community — thrive and achieve higher levels of performance and professional success.

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Coaching Development
Supporting coaches in creating a team environment to achieve greatness and success.
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Performance Testing
Providing unbiased and uniform verified data, so that you can unlock the power of your athletes' data.
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Player Development
Tools and education to impact each athlete on-and-off the footy field and encourage individual development.
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Team Management
Manage and develop with your team in response to trends within their collective athletic sporting profiles.
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The team at Rookie Me have created a program that is brilliant for young kids who love AFL football. They are guaranteed a really fun experience while developing their skills in a very professional environment.
Luke Darcy
Former AFL player for the Western Bulldogs, current media personality for the Seven Network and Triple M; and Western Bulldogs board member.
Anyone who wants to be the best that they can be should consider doing a Rookie Me football program. The high quality, experienced coaches will teach you how to run, kick, mark and handball but more importantly you will gain a more holistic understanding of what it takes to be an elite footballer.
Daisy Pearce
Melbourne FC Women's Team Captain and AFL Ambassador
Rookie Me assisted me with my early understanding of what's required to prepare for AFL. It also taught me about skill development and how to self assess my skills to keep improving. Along with that it helped me with building relationships.
Clayton Oliver
Melbourne FC player
The Rookie Me team efficiently and accurately executed the athletic testing of the top young basketball players on the continent, giving them valuable tools and data to help improve their athletic performance, all while making the experience fun and memorable for the athletes. The Rookie Me coaches and staff were focused, professional, and an absolute pleasure to work with throughout the event. I would recommend that any athlete looking to improve their performance consider working with Rookie Me
Chris Ebersole
Senior Director, International Basketball Operations & Elite Basketball at NBA
The Rookie Me football program is something that all parents should consider for their son or daughter.. My two sons have attended and benefited greatly from experienced coaches running this program. I’ve been heavily involved in footy all my life and can’t emphasise the importance of teaching young aspiring footballers, the early lessons to achieve the highest possible level they can through quality teaching.
Eddie McGuire
AFL Commentator or Sports & Media Identity